I have made the contention that politics is all show business these days. Well, there is a bit more to it than that, but the "show" is a major component. I want to point out an article by Carmine Gallo in Business Week about how Steve Jobs keeps Apple exciting and in the news. I think the Dem candidates could take a huge lesson from this. They need to be SELLING themselves to the public, and they have to understand marketing and how to excite and interest the voter. So perhaps I should change my thesis to "politics is all marketing".
How to Wow 'Em Like Steve Jobs
Read this article. It is also interesting to note that the author, Carmine Gallo, is from Pleasanton. www.carminegallo.com.
I strongly suggest the Dems spend some money and hire this guy or someone like him. They certainly need the pizzazz. McNerney especially has a great message and good ideas, but he needs to add "Steve Jobs" style excitement to his presentations. In other words, less PhD, more Hollywood.